Giant Coffee

Branding, Packaging, Interior Space

A brand refresh for Downtown Phoenix’s favorite traditional coffee shop.

Giant Coffee tasked Monomyth Studio with the goal to refresh its brand. The caveat: retain the client's favorite elements from the original identity.

After defining the new brand system, I worked alongside the client to carry the new design across every aspect of the shop. Our work included: a menu board with interchangeable items, exterior signage, java jackets, coffee bags, barista uniforms, and merchandise.

The finishing touch was custom photography — I produced and directed a photoshoot with photographer Constance Mariena to capture not only the coffee and offerings but their style and ambiance as well.

Giant Coffee approached Monomyth with the desire to refresh their brand. The challenge was to work with the client's attachment to certain elements in the original brand.

With an updated brand, I worked alongside the client to spread the visuals across the many facets of the shop. Some of these updates included: a menu board with interchangeable menu items as well as exterior signage, java jackets, coffee bags, barista uniforms, and merch.

The finishing touch was custom photography – I art directed a photoshoot with photographer Constance Mariena to showcase their coffee and other offerings.